An attentive Experience Designer who has delivered meaningful interactions and services on behalf of a number of industry leading brands over the last 7 years.

I’m proud to have created experiences for some incredibly awarding projects; such as designing the world’s first end to end D2C platform for PSA Groupé (Peugeot, Citroën & DS) which enabled customers to configure vehicles, finance and part exchange within one user journey for the European market. Another personal highlight was creating the frontend service experience of Alimento for BirdsEye; it played an essential role in the wellbeing of some of society’s most vulnerable, helping to ensure customers with chewing and swallowing difficulties would receive the specialist food and drink they need during the pandemic.

As a researcher and designer, I’m particularly interested in the cross section where branding experiences collide with usability principles, and this is something I’m continuing to focus my post-graduate studies on.